Wednesday, April 25, 2007

Television Increases Obesity

A study done by the University of Liverpool psychologists pointed out that the consumption of food by obese and overweight children increase by more than 100 percent because of food advertisements on television seen by these children.


Dr Jason Halford, Director of the University's Kissileff Human Ingestive Behaviour Laboratory said, "Our research confirms food TV advertising has a profound effect on all children's eating habits - doubling their consumption rate. The study was also particularly interesting in suggesting a strong connection between weight and susceptibility to over-eating when exposed to food adverts on television."

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